As part of a series, this case study by Grow Asia is a tool to help new and prospective partners better understand how inclusive value chain partnerships are launched, evolve, and function. It documents the journey of how various prospective stakeholders come together to co-create value chain projects on the ground. The case study also highlights partners’ contributions and leadership, and provides anecdotal evidence on the benefits derived from working in partnership. In particular, it explores the process of operationalizing the Partnership for Sustainable Agriculture Vietnam (PSAV) Coffee Working Group from its initial genesis to project implementation. The case study is meant as an accompaniment to the Business Model Overview on the PSAV Coffee WG, which presents the structure of the WG and the core activities of each partner. Grow Asia documents the (PSAV) Coffee WG’s journey by adapting the 8-step framework developed by the World Economic Forum’s New Vision for Agriculture (NVA) in A Guide to Country-led Action.